021: Daniel Ikaika Ito on Journalism, The Surf Industry, and Investing in Sweat Equity

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If you mention the name Daniel Ikaika Ito in the journalism, surfing, design, and marketing industry in Hawaii, there’s a good chance they either talked stories with him, read a piece of his work, or supported a project he had his hands on.

I had the chance to sit down with Daniel Ikaika Ito after a training session (He’s also the newest Kū Athlete to our team).  He is a journalist, surfer, coach, and entrepreneur who takes on projects he believes will benefit Native Hawaiians, and the Hawaii community at-large.

In part 1 of this interview, Daniel Ito shares his story of becoming a journalist and the first Native Hawaiian editor of a surfing publication.  His manaʻo (thoughts) and ʻike (wisdom) can help you focus on what’s most important to YOU and help you find your wahi pana (sanctuary).

Strength Quote:

He ali‘i ka ‘āina, he kauā ke kanaka
The land is the chief, and man is its servant
‘Ōlelo No’eau

Listen to The Kū Project Podcast


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Download directly to your computer as a MP3, right-click HERE, and ‘save as’

Important Links


Show Notes


  • Had no interest in the new or newspapers
  • The Broken Trust got him interested in keeping up with the news
  • As a journalist you allow the people and the public to formulate their own opinions
  • Show a balanced story to educate the general public
  • Thought it was a absurd that there were no surf magazine editors who were Native Hawaii
  • The ocean will always be his steward
  • The ʻaina doesn’t need us, we need the ʻaina
  • Became editor of Free Surf Magazine in 2005 and became the first Native Hawaii for a surf publication
  • Got burnt out on writing about surfing
  • Jody Willmont became a mentor of his and started working on Public Relations for The Triple Crown
  • Became a surf reporter for the Star Bulletin at the time
  • Contrast Magazine came about because of the upcoming music scene in Hawaii, Fitted Hawaii, Kicks Hawaii, and In4mation was all going.  Lifestyle magazine for the younger crowd.
  • Investing in sweat equity
  • With intimidation of going in the unknown, you have to keep going because the strength will come naturally as you push forward
  • “Whatever you are passionate about and whatever your passion is, you always got to be able to come back to it, and find the joy and the fun.”
  • You need to channel your energy in a positive way
  • Make your passion your lifestyle
  • Men are anxious to improve their circumstances, but are unwilling to improve themselves; they therefore remain bound.” – James Allen
  • Moments of inspiration are not random.  Take the idea and run with it right then and there.
  • Quitted school to work at Free Surf Magazine
  • As Kāne it’s okay to be vulnerable
  • You can get energy from the people who surround you and from the nature that surrounds you.  You just have to be open to it.
  • Find your own wahi pana – place of sanctuary

People & Place Mentioned


 [su_pullquote align=”right” class=””]”Whatever you are passionate about and whatever your passion is, you always got to be able to come back to it, and find the joy and the fun.”
– Daniel Ikaika Ito[/su_pullquote]

Mahalo from The Kū Project

The Kū Project podcast is free and takes a lot of time in putting it together and keep it going.  We’d really appreciate if you could take a moment to rate and write a review for the podcast, HERE

If you have any feedback or comments about today’s show, post them below or email at info@thekuproject.com.

Mahalo for listening, Aloha, and Be Kū!

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Daniel Aipa, The Founder

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